Beginning December 2009 at www.marika.com and January 2010 in specialty retailer stores nationwide, long-established exercise-wear leader Marika will launch a truly miraculous collection of secretly body-contouring activewear for females of all ages. Ultra-flattering Marika Miracles bras, tanks and pants will literally change the way that women think and feel about going to the gym or the exercise studio. We’re convinced that your readers will want to know more. Please do not hesitate to contact us for more details, additional samples and images. Thanking you in advance for your interest.
Immediate Release October 2009 |
Press Contact: Shelley Lipto | |
MARIKA LAUNCHES MIRACULOUS NEW SHAPE-ENHANCING ACTIVEWEAR COLLECTION
Now you see it, now you don’t!
(Commerce, CA) With the retail launch in January 2010 of Commerce, CA-based Marika’s shape-enhancing Marika Miracles activewear, savvy females of all ages will at last be free of one of the biggest mental blocks to keeping up those New Year’s exercise resolutions. Made from Marika’s exclusive ELASTA-TIGHT™ fabric, stylish Marika Miracles pants, bras and tanks invisibly contour, shape, slim and firm the body so that a woman looks and feels great even before she exercises. Marika Miracles garments will boost her confidence and her motivation, and make the embarrassment that many women feel when they first go to the gym or exercise studio—before their efforts have begun to take effect—a thing of the past.
At the heart of the impressive performance offered by all Marika Miracles garments is sleek, slimming and moisture-wicking Marika-exclusive two-way stretch ELASTA-TIGHT™: it is this technologically-advanced fabric that provides the uplift of the Marika Miracle bras, the waist cinching of the tanks, and the spectacular tummy control and butt boost of the pants—all of which come secretly together to create that ultra-desirable hour-glass figure.
“Since Marika’s foundation in 1982, the company believed in using the most innovative and effective performance materials and technology in all its fitness, yoga and lifestyle apparel,” says Carrie Henley, Marika’s General Manager. “Now we are continuing that story with the launch of Marika Miracles.”
Marika Miracles products (presently 8 different styles) are available in sizes Small to 2XL, in black only except where otherwise described. They include the Miraculous Uplift Sport Bra™ (MM3107), in black or white, with adjustable straps for fit enhancement, double layer shelf bra for added support and side openings for removable bra pads for optional additional uplift (suggested retail $37); the Miraculous Waist Cincher Tank™ (MM3106), with a scoop back, shelf bra at the top for added support, side invisible zipper for easy access, and power mesh at the front and back of the bottom bodice for extra waist cinching (suggested retail $55); the v-necked Miraculous Uplifting Tank™ (MM3105) with removable cup pads, a bust-boosting double-layer power mesh shelf bra with hidden uplifting seam, power mesh around the bottom bodice for extra cinching, and a side invisible zipper for easy access (suggested retail $59); the scoop-necked and scoop-backed Miraculous Waist Cincher Tank™ (MM3104), with a shelf bra for added support, side invisible zipper, an inset panel lined all round with power mesh for extra waist cinching (in all black, or black with Olympian Blue, suggested retail $55); the Miraculous Tummy Control Bootleg Pant™ (MM5093) and Miraculous Tummy Control Capri Pant™ (MM5094), each with all-round power mesh waistband for truly miraculous tummy control (suggested retails $59 and $55 respectively); the Miraculous Butt Booster and Tummy Control Legging Capri (MM5095) with contouring butt enhancer seams for rear uplift and power mesh on the inside of the yoke and around the waistband (suggested retail $57); and the Miraculous Thigh Slenderizer and Tummy Control Pant™ (MM5096) with power mesh waistband, thigh-slimming power mesh side insert panels, and reinforced flatlock seaming to enhance curves (suggested retail $59).
“At last women can feel more confident and beautiful when working out,” comments Marla Echt, Marketing Director for Marika. “Seeing immediate results just in the clothes they wear provides an enormous boost to their self esteem, making them aware of the good posture that is an important element of success in Pilate’s and yoga. This ultimately will motivate them to maintain a healthy, active lifestyle.”
For 27 years, Marika has focused on providing hip, easy-fit and affordable women’s activewear. Over the years, the company quickly became one of the top sport wear manufacturers in the United States and nearly three decades later, it maintains its position as a leader in the industry by incorporating the most innovative performance materials and technology in all of its versatile apparel designs. In addition to the Marika brand itself, Marika also manufactures and markets the extremely successful contemporary Balance Collection. Marika products are widely available nationwide, and at www.marika.com.
About FAM BRANDS: FAM BRANDS is a privately held company based in Commerce, CA, founded in 1985 by Mr. Frank Zarabi. The company manufactures branded and private labels, and maintains its position as a leader in the industry by incorporating the most innovative performance materials and technology in all of its versatile apparel designs. With brands such as Marika and Balance Collection along with licenses like Bally Total Fitness, Laura Ashley and Eddie Bauer; FAM BRANDS sells products to all levels of retail – from discount stores to department stores – totaling over 10,000 locations.