Immediate Release: August 2010 | Press Contact: Shelley Lipto |   | (212-750-6654) | liptonpublicity@aol.com

FUNCTIONAL AND FLATTERING! FOR EXERCISE AND LEISURE!

Whatever her shape, whatever her age, whatever her chosen activity, everywoman can always find a superb selection of exercise and leisure wear that perfectly suits her sense of style and her physical and financial needs among market leader Marika’s three distinct brands.

So it’s easy to see why Marika products, which are widely available in department stores, sporting goods chains, specialty stores, gyms, yoga studios, spas and catalogs as well as online at www.marika.com, have notched up over $2 billion in retail sales since it opened for business at its California base in 1982.

Please take a look at the enclosed Resort/Spring 2010 catalogs, and check out the quality in the enclosed samples. We think you’ll see for yourself that this is absolutely true!

MARIKA—THREE DISTINCT BRANDS UNITED BY GREAT QUALITY,
 GREAT PRICES, GREAT COLORS AND STYLES!

Here’s the line up--all retailing for about $20-$60. These exciting styles will be in stores for Spring and Summer, as well as online at www.marika.com.

Marika – Exercise Wardrobe Foundation
The original Marika is a lifestyle-driven activewear brand designed for multi-sport activities from gym to Pilates, yoga to cardio. Its strong line of Basics in a huge range of styles and colors is the foundation of many retailers’ core business and of many women’s exercise wardrobes.

Balance by Marika – Stylish, Feminine, Multi-activity
This is the company’s fastest growing line. Stylish, fashionable and feminine enough to wear round town, it offers superbly comfortable clothes designed with yoga and Pilates in mind but ideal for any activity. Perfect for the hectic modern lifestyle as women move constantly from one activity to the next. 

Marika Miracles – Invisible, Miraculous, Immediate
Marika Miracles is an exciting collection of technically-advanced shape-enhancing bras, tanks, jackets, tees and pants, all of which feature Marika-exclusive new and improved Elasta-Tight™ fabric to improve the wearer’s shape even before she begins to enjoy the benefits of regular exercise. A patent-pending Tone Tech-nology contours and uplifts specific parts of the body, slims the body, provides support and control, improves core stability and posture, wicks away moisture. All these features help boost confidence while working out. Confidence leads to better workouts and greater commitment! Noteworthy is the January 2011 launch of Shape Enhancing Apparel which will include 5 great top silhouettes in 5 flattering colors.

Please don’t hesitate to call for additional samples, images or details, or to give us your feedback. Please also note that the company is open to reader giveaway tie-ins.

About FAM BRANDS:  FAM BRANDS is a privately held company based in Commerce, CA, founded in 1985 by Mr. Frank Zarabi.  The company manufactures branded and private labels, and maintains its position as a leader in the industry by incorporating the most innovative performance materials and technology in all of its versatile apparel designs.  With brands such as Marika and Balance Collection along with licenses like Bally Total Fitness, Laura Ashley and Eddie Bauer; FAM BRANDS sells products to all levels of retail – from discount stores to department stores – totaling over 10,000 locations.