Immediate Release April 2011 |
Press Contact: Shelley Lipto | |
MARIKA® TEK RAISES THE BAR WITH GREAT LOOKING YEAR-ROUND,
SUPER FUNCTIONAL DRY-WIK®- FINISH ACTIVEWEAR BASICS:
MOISTURE MANAGEMENT COMFORT FOR EVERY ACTIVITY AND ANY CLIMATE
(Commerce, Calif/New York, New York): “Our new Marika® Tek line,” says Marika’s Executive VP/General Manager,
Carrie Henley, “gives active women what they’ve been telling us they want: the most advanced, effective moisture-wicking performance, in stylish dedicated athletic wear that features tried and tested shapes built for the ultimate in fit, form and function.”
Whether it’s for the gym, yoga, Pilates or jogging, Marika® Tek takes “basics” and pushes them to a new level of performance. In a line that can be mixed and matched with itself and just about any existing item in every woman’s workout wardrobe, Marika® Tek offers an EXCLUSIVE breathable, super soft, high tech wicking fabric and finish (Dry-Wik®) for the ultimate in cool dry comfort.
According to Marketing Director, Marla Echt, that is not all, "Added convenience and performance features such as bottoms with media pockets for on-the-go entertainment, reflective piping for safety, and curved seams for a flattering fit reconfirm Marika's commitment to design perfection. We listen to our customers and the overall marketplace so that our end-product provides the benefits and aesthetics they desire."
The Revival Collection, featuring Marika® Tek’s signature SANDED polyester/spandex fabric and (with a velvety hand) Dry-Wik® finish, includes three tops in hot pink, blue Curacao or black, sized from small to extra large: a sleeveless v-neck mesh panel tee (M3214-02, retail $18); a v-neck short sleeve mesh panel tee (M3213-03, retail $20); and a princess sport tank with removable pads and a media pocket in the back (M3502-02, retail $40). Five different Revival Collection bottoms include a double waist hot short in carbon/hot pink, black/blue Curacao, black/white and all black (M5159-02, retail $28); a curve seam capri with 18” inseam and 2 ¾” flat waist in carbon or black (M5218-01, retail $38); a flat waist capri legging with 18” inseam and 3 ½“ flat waistband in black (G5354-01, retail $36); a double waist 19” inseam black capri with a 3 ½” waistband with blue Curacao, hot pink or white (M5267-02, retail 38); and 19” inseam flat waist capri in all black with a 3 ½” flat waistband (M5119-01, retail $38).
Marika® Tek Heather performance tees include four shapes, all in a polyester/rayon fabric with the signature Dry-Wik® finish—a racerback v-neck in heather Malibu, heather orchid, heather grey, white or black (M3578-02, retail $18), a short sleeve v-neck in heather orchid, heather Malibu, heather grey or white (M3321-04, retail $20), a sleeveless v-neck in heather morning glory, heather brilliant blue, or heather charcoal (M3595-02, retail $18), and a short sleeve crew neck tee in heather electric green, heather morning glory, or heather charcoal (retail $20).
The Marika® Tek Relay Collection offers a short sleeve v-neck tee and a relay running short with contrasting mesh panels at the sides. Both are in 100% polyester, again with the Dry-Wik® finish. The tee (M3216-04, retail $20) comes in heather grey, heather teaberry and heather brilliant blue; the short (M5296-03, retail $24) comes in carbon and white with orchid, black and white with brilliant blue, black and white with morning glory, black and white with teaberry, and black and white with black.
The fourth grouping, Marika® Tek offers three Motion Performance polyester/spandex capri leggings, each with a 17” inseam and media pocket: a curve seam flat waist legging with a 3 ½” flat waistband and two stitching in carbon with neon yellow, black with neon green, or black with silver (TM5382-02, retail $40); a flat waist legging with front seam and contrast inside waistband and hip panel, in carbon with vista blue, black with lilac rose, black with Maui blue and black with neon green (TM5391-02, retail $40); and a legging with a curve seam on the front of the leg and reflective piping, in carbon, black, or black with lilac rose or Maui blue contrasting inside waistbands (TM5383-02, retail $40).
The final group, equally as impressive is the Energize Collection which are must-have staples for all savvy women. The long sleeve tee (M4139-03, retail $24) in polyester/rayon looks sharp while delivering comfort and the full length polyester/spandex legging (M5425-01, retail $44) is one of the most versatile pieces available, particularly with its media pocket in its inside waistband, wide waistband and reflective piping. Tee colors include heather raspberry rose, heather Maui blue and black. The leggings come in the essentials everyone loves, carbon and black. These pieces, like the other Marika® Tek pieces all come in S, M, L, and XL.
Marika® Tek is a collection that consumers will want to buy and build upon on a regular basis. Its initial debut proves that with robust sales for the line. In fact, a contestant on the current season’s The Amazing Race was spotted wearing one of the short sleeve tees, and past The Biggest Loser contestant and celebrity Tara Costa recently posted a photo of herself in a Marika® Tek tee on Facebook and elsewhere. “As someone who pushes myself to stay very active,” she said, “it’s important that the clothes I wear to work out in not only look great but are functional and feel great on me. Marika products deliver on both levels!”
These confirmations are indicative of a collection that will be coveted by women in the know!
About Marika®: Commerce, CA-based Marika® focuses on providing hip, easy-fit and affordable women’s activewear. Founded in 1982, the company quickly became one of the category's top United States manufacturers, and since then has sold active and lifestyle wear worth more than $2 billion. Nearly three decades later, it maintains its position as an industry leader by incorporating the most innovative performance materials and technology in all of its versatile apparel designs. Last year it introduced the hugely successful shape-enhancing Marika® Miracles line, which features a ground-breaking slimming
ELASTA-TIGHT fabric that incorporates patent-pending design and technologies. The Marika® Magic sub-brand, which provides all the ELASTA-TIGHT benefits in a stretch cotton fabric at a more affordable price point was more recently launched. Marika® Tek provides great performance benefits to the marketplace and with its unique design expertise.
Marika® products are sold widely at retailers such as Sports Authority, Lady Foot Locker and Academy Sports + Outdoors. In addition to the Marika brand itself, Marika also manufactures and markets the extremely successful contemporary Balance Collection, as well as an own-brand line for Dick’s Sporting Goods and a special Marika® Miracles collection of tops for QVC. Marika® has also recently expanded into the flourishing large size market, in which it offers stylish and comfortable garments through online specialist www.lanebryant.com.
Marika® products are widely available nationwide, and at www.marika.com.
A Marika® Tek is included for your roadtest. Please contact us with your comments and potential interest in covering Marika . Do not be shy—call if you need another size or style!